Brand overhaul for SWEPCO utility

ART DIRECTOR, DESIGNER

SWEPCO Arkansas

How do you bring a utility brand that's fallen a bit stale and stiff into the 21st century? With bright, people-centric photography, clean type and an energizing color palette. Add a conversational tone to meet customers where they are, and rethink entirely what energy-saving encouragement can look like.

swepar-postcard.png
514411599.jpg
SWEPCO-Brand Guide-cover.png
SWEPCO-Brand Guide-logos.png
SWEPCO-Brand Guide-palette.png
swepar-pullup.png
swpar-letterhead.png
swp-website-ipad.png
swp-website-mac-cropped2.gif
522794209.jpg
swpar-lighting guide-cover.png
swpar-guide-1.png
swpar-guide-3.png
swpar-guide-2.png
SWEPCO-Brand Guide-graphics.png
swp-smartstrip-flyer-leichty.png
swp-doorhanger-leichty.png
swp-trifold-open-close.png
swepar-thankyou.png