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Park-a-Vision
Getting the community involved in the Zilker Park Vision Plan with bilingual outreach on a budget.

Our team played an instrumental role in getting community feedback on the Zilker Park Vision Plan, an effort to develop a comprehensive roadmap for the restoration and future development of Zilker Metropolitan Park in Austin, Texas.

We developed materials and an engagement plan to promote community meetings and surveys, and created a low-cost paid media strategy to encourage participation in the Vision Plan. We designed fun, friendly and botanically-themed bilingual social media and Spotify ads, and developed radio segments in both English and Spanish, issued press releases and did a grassroots distribution of print materials. Our efforts resulted in over 500 total meeting attendees and 3,200 survey responses across all 10 Austin City Council Districts.

 Role 

Art Director

 Client 

City of Austin Parks & Rec

 Tags 

art director, design for good, digital assets, multilingual, municipal design, social, texas, advertising, community engagement, bilingual, digital, event marketing, public engagement, web

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Crafted with care by Elisa  |  © 2025

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