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Mysterious Lights
Mysterious Lights campaign for Public Service Company of New Mexico (PNM).
This "Mysterious Lights" concept for a utility's light bulb rebate program 'crash-landed' into regional retail chains around New Mexico for a special seasonal offer.
'Encountering' well-known legends of the area's extra-terrestrial activity, we used a playful + helpful tone for in-store, mail and social campaign, enticing shoppers to 'land' the energy saving offer. Complete with a LED Bulb Flying Saucer illustration, this campaign still makes me want to believe.
Role
Art Director
Client
PNM
Tags
advertising, art director, creative direction, event marketing, print










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