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Its Electrifying! Energy Program Rebrand
Southwestern Electric Power Company's Energy Efficiency division needed its own distinct look
Our client had a thriving energy efficiency program running already, but wanted to help customers distinguish EE content, program offerings, rebates and incentives from their standard home and commercial energy services. I lead the brand development and implemented a complete new visual system and brand guidelines, a program's worth of new marketing collateral, including a 20-odd page "Pocket Lighting Guide" booklet as a customer giveaway. Our rebrand also included designing a snappy new program website.
Role
Art Director
Client
SWEPCO
Tags
art director, brand identity, brand overhaul, design for good, print, rebrand, website design


















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