When the Austin chapter of Texas Society of Professional Engineers needed a fresh look for the Chapter, and restyled marketing for their signature annual event, we jumped on the chance to roll both out together.

The brand launch included bright new visuals, a coordinated email campaign and a rethought and redesigned local Chapter website. For the event, we structured a multi-touch attendee experience from the first touch email to social media content, to day-of event materials including signage, name badges, and a 20-page event program booklet. The new look and voice engaged the membership and boosted ticket sales over the year prior. Using the same great branding, we repeated our success for the 2020, 2021 and 2022 Engineers Week events.